Module 1: E-Commerce Foundations & Shopify Basics

• Introduction to E-Commerce in Pakistan: Understanding the local landscape (Daraz vs. Shopify vs. Social Commerce).

• Shopify Dashboard Tour: Navigating the backend, settings, and permissions.

• Domain Mastery:

  • How to buy and connect a domain (Godaddy, Namecheap, PKNIC).

  • Choosing between .com (Global) vs .pk (Local Trust) domains.

• Store Policies: Generating standard Terms of Service, Refund, and Shipping policies compliant with Pakistani consumer behavior.

Module 2: Strategic Business Models

• The 3 Pillars of E-Commerce:

  • Dropshipping: Selling without inventory (AliExpress, CJ Dropshipping, DSers).

  • White Label: Branding generic products as your own.

  • Private Label: Manufacturing custom products (Sourcing from Sialkot/Faisalabad/Karachi).

• Budgeting Breakdown: Estimating costs for Shopify plans, marketing (Ads), and product testing in PKR.

Module 3: Product Hunting (The “Winning” Strategy)

• Spy Tactics: Using tools like AdSpy, TikTok Creative Center, and Meta Ad Library to find trending products.

• Local Hunting: Identifying gaps in the Pakistani market (Fashion, Home Decor, Gadgets).

• Validation: How to test if a product will sell before buying stock.

Module 4: Sourcing & Supplier Negotiation

• International Sourcing: Working with Chinese suppliers and understanding shipping times to Pakistan.

• Local Sourcing Secrets:

  • How to source from major wholesale markets (e.g., Shah Alam Market in Lahore, Bolton Market in Karachi).

  • Negotiation scripts for local wholesalers to get the best margin.

• Packaging: Creating an “Unboxing Experience” to increase brand value.

Module 5: Store Design & Branding

• Theme Customization: Customizing your free Premium Theme ($200 value) for high conversions.

• Canva & AI for Graphics: Designing professional banners, logos, and product images without hiring a designer.

• Product Page Anatomy: Writing descriptions that sell (using ChatGPT) and setting up urgency triggers.

Module 6: Operations – Logistics & Payments 

• Payment Gateways in Pakistan:

  • Setting up Cash on Delivery (COD) correctly (Advanced COD Apps).

  • Integrating local gateways: Safepay, SimPaisa, or Direct Bank Transfer.

  • Handling international payments (2Checkout, Payoneer integration).

• Logistics & Shipping:

  • How to open accounts with Trax, TCS, Leopards, and Call Courier.

  • Automating shipping labels and tracking.

• The “RTO” Nightmare: Strategies to reduce “Return to Origin” (fake orders) and verify customers via WhatsApp/Call.

Module 7: Marketing – The Traffic Engine

• TikTok Ads: The #1 strategy for cheap traffic in Pakistan. Creating viral creatives (UGC).

• Meta Ads (Facebook & Instagram): Setting up Business Manager, Pixel tracking, and CBO campaigns.

• Influencer Marketing: How to find and barter with Pakistani micro-influencers.

Module 8: Freelancing & Agency Building

• Selling Your Skills: How to offer Shopify services on Upwork, Fiverr, and LinkedIn.

• Client Acquisition: Drafting proposals that win international clients.

• Service Packages: Pricing your services (Store Setup, Speed Optimization, Ad Management).